What is HITRUST Certification and Why Does It Matter So Much for Healthcare Marketing?
As a healthcare professional, you most certainly are familiar with the Health Insurance Portability and Accountability Act (HIPAA), as well as regulations you must follow according to the rule. However, HITRUST is not as well-known, so you may be asking yourself, “What is HITRUST certification anyway, and how does it affect me, my practice and our marketing efforts?”
Podcast: What is Your Data Telling You? (Or Not?)
EVP of Sales and Business Development Chris DuBach and EVP of Marketing and Research Strategies Mark Gaskill talked about data, data security, danger zones, research, sales and marketing collaborations, emotional connections and more during a Bullhorns & Bullseyes Podcast with hosts Tom Nixon and Curtis Hays.
Patient Acquisition, HIPAA and Google Analytics: How Direct Response Marketing Can Address Digital Advertising Challenges
Digital advertising is not what it used to be, especially in the healthcare industry.
Family Educational Rights and Privacy Act: Complying with FERPA and Protecting Higher Education Students in Today’s Technology-Driven World
Schools have an obligation to protect the privacy of students and families, but in today’s technology-driven world, it has become a challenge. The Family Educational Rights and Privacy Act (FERPA) outlines how administrators and faculty can secure families’ private information, but increased cyberthreats and cyberattacks have posed a challenge for both K-12 and secondary schools.
Digital Tracking Technologies and HIPAA Regulations
The Health Insurance Portability and Accountability Act (HIPAA) has been in place to protect patients since 1996, but technology and personal data access has expanded exponentially since then. Today, digital tracking technologies and other online communications can create a “fingerprint” or digital ID of a person’s healthcare digital interactions, which expose sensitive information that has allowed some marketers to leverage this private data to achieve their objectives.
HITRUST Certification and Marketing Solutions: Security Protocols that Enhance Insurance and Medical Clients’ Peace of Mind
Medical practices and insurance companies can face devastating ramifications when private data is released due to data breaches, including thousands of dollars in fines, millions of dollars in business loss, diminishing of the business’s reputation and the stress of having patients’ health care information compromised.
Meet John Holloway, Vice President of IT Infrastructure
With over 25 years of experience in IT infrastructure, operations and security, John Holloway is the perfect fit to join our technology team. In his new role as the Vice President of IT Infrastructure, John will be responsible for infrastructure, managing all application server platforms, connectivity and resource availability across the entire family of Phoenix Innovate (PI) companies.
HITRUST Compliance: Our Commitment to Your Data Security
Did you know that a cyber attack happens every 39 seconds? This disturbing fact illustrates why earning HITRUST CSF® Certification is such an important accomplishment for Phoenix Innovate (PI).
Phoenix Innovate Achieves HITRUST CSF® Certification
Phoenix Innovate is excited to announce that key implemented systems have earned HITRUST certification. Because Phoenix Innovate is a full-service marketing firm with solutions that require the handling of sensitive client and member data for complex compliance, regulatory and privacy requirements, this certification is further proof of the company’s dedication to client data protection.
Protecting Your Donors’ Data
High-profile data breaches expose how vulnerable even organizations with sophisticated IT departments can be to attacks from outside. But you don’t have to be a large organization to be concerned about data privacy. Protecting data for nonprofits is just as important and can be especially risky when dealing with marketing vendors.