Podcast: What is Your Data Telling You? (Or Not?)
EVP of Sales and Business Development Chris DuBach and EVP of Marketing and Research Strategies Mark Gaskill talked about data, data security, danger zones, research, sales and marketing collaborations, emotional connections and more during a Bullhorns & Bullseyes Podcast with hosts Tom Nixon and Curtis Hays.
Fundraising Concepts that Increase Engagement Among Generation Z and Millennial Audiences
The landscape of nonprofit donor demographics is changing, as millennials and Gen Zers are increasingly becoming more engaged with organizations that they believe in.
Leveraging Donor Data to Navigate Turbulence in Good and Bad Economic Times
Understanding donors’ motivations based on evidence is key to effective fundraising. On the surface, that’s a logical concept, but so many fundraising organizations overlook the importance of analyzing data and instead keep doing what they’ve always done – because it works every now and then.
Benefits of Using Direct Mail as Part of a Multichannel Marketing Strategy
In our previous blogs we have discussed how direct mail marketing can be five to nine times more effective than digital advertising.
Using Data and Variable Messaging to Rethink the Direct Marketing 40/40/20 Rule
The 40/40/20 rule was developed over 60 years ago by direct marketing pioneer Ed Mayer to convey the value each element of a direct mail effort contributes toward driving results. The rule purports that 40% of direct mail success is attributed to the mailing list, 40% from the offer and the remaining 20% from the format, design and copy of the mail piece.
Direct Mail Marketing by Generation
The Greatest Generation communicated by landline telephones. Millennials discovered the power of the internet. Those in Generation Z acquired their first mobile phones before they reached their 13th birthdays.
Benefits of Direct Mail Marketing
Direct mail is not dead. In fact, after rushing to digital advertising, many marketers are finding great success by returning to direct mail as a key component of their marketing campaigns.
For Hard-Hit Healthcare Recruiters, a Few Solutions Offer Hope
The healthcare industry in America is facing an extraordinary staffing crisis. A 2021 Mercer study forecasts a shortage of nearly 450,000 home health aides and nearly 30,000 nurse practitioners. There will likely be continued shortages across the healthcare industry, a combined effect of the COVID-19 pandemic, already extant staff shortages and employee burnout.
Q&A: How Nonprofits can Mine Donor Data for Better Response
Our EVP of Marketing, Mark Gaskill, sat down with Sherri Welch from Crain’s Detroit Business for a Q&A on how nonprofits can strengthen relationships with donors to help recoup the loss of postponed or cancelled events because of the COVID-19 virus. Mark’s recommendations:
CARES Act - Don’t react too quickly
We’ve seen the news that Congress passed the CARES Act and we all know there are some good provisions included for non-profit organizations. But what might not be immediately clear is – what we should DO with this information.
What do you do about the members when the museum is closed?
There is no question that all of us who work with museums and other cultural institutions with membership bases are in unchartered waters with the coronavirus and the economic uncertainty it is causing. Organizations are juggling countless priorities to make sure their staffs and volunteers are safe while struggling to make decisions around business continuity. What do you do about membership renewals when your museum, zoo, science center or theater is closed for an unknowable amount of time?
Animal Welfare Fundraising During Coronavirus and Economic Uncertainty
There is no question that all of us who raise funds for animal welfare organizations are in unchartered waters with the coronavirus and the economic uncertainty it is causing. Organizations are juggling countless priorities to make sure their staffs and volunteers are safe and that the animals continue to receive optimal care. And, they are struggling to make decisions around business continuity, including fundraising plans. Events are being cancelled or postponed resulting in a significant loss of revenue.