What is HITRUST Certification and Why Does It Matter So Much for Healthcare Marketing?
As a healthcare professional, you most certainly are familiar with the Health Insurance Portability and Accountability Act (HIPAA), as well as regulations you must follow according to the rule. However, HITRUST is not as well-known, so you may be asking yourself, “What is HITRUST certification anyway, and how does it affect me, my practice and our marketing efforts?”
Podcast: What is Your Data Telling You? (Or Not?)
EVP of Sales and Business Development Chris DuBach and EVP of Marketing and Research Strategies Mark Gaskill talked about data, data security, danger zones, research, sales and marketing collaborations, emotional connections and more during a Bullhorns & Bullseyes Podcast with hosts Tom Nixon and Curtis Hays.
Leveraging Donor Data to Navigate Turbulence in Good and Bad Economic Times
Understanding donors’ motivations based on evidence is key to effective fundraising. On the surface, that’s a logical concept, but so many fundraising organizations overlook the importance of analyzing data and instead keep doing what they’ve always done – because it works every now and then.
Acquisition and Retention Marketing: Using Data-Led Insights to Improve Your ROI
To maximize your return on investment (ROI), it’s essential that you effectively reach and engage your target audiences. Successful organizations maintain long-lasting relationships with their customer or donor audiences by using various retention marketing principles.
Why the Trial-and-Error Approach to Marketing Could Be Costing You Money
Marketing is the lifeline of any business. It’s the process of creating, communicating and delivering products and services to customers with the aim of satisfying them and achieving business goals. The success of any marketing campaign depends on the marketer's understanding of the audience.
Benefits of Using Direct Mail as Part of a Multichannel Marketing Strategy
In our previous blogs we have discussed how direct mail marketing can be five to nine times more effective than digital advertising.
Using Data and Variable Messaging to Rethink the Direct Marketing 40/40/20 Rule
The 40/40/20 rule was developed over 60 years ago by direct marketing pioneer Ed Mayer to convey the value each element of a direct mail effort contributes toward driving results. The rule purports that 40% of direct mail success is attributed to the mailing list, 40% from the offer and the remaining 20% from the format, design and copy of the mail piece.
Direct Mail Marketing by Generation
The Greatest Generation communicated by landline telephones. Millennials discovered the power of the internet. Those in Generation Z acquired their first mobile phones before they reached their 13th birthdays.
Benefits of Direct Mail Marketing
Direct mail is not dead. In fact, after rushing to digital advertising, many marketers are finding great success by returning to direct mail as a key component of their marketing campaigns.
'It’s Your Community': VP of Marketing and Research Discusses Marketing for Nonprofit Organizations in WJR Interview
Recently, Mark Gaskill, our vice president of research and marketing solutions, had the chance to sit down and chat with WJR’s Vanessa Denha Garmo. They discussed marketing strategy for nonprofits: how to make the most of your organization’s unique story, and how you can make your donors long-term partners in your organization’s mission. Below are some highlights from Mark and Vanessa’s conversation.
Animal Welfare Fundraising During Coronavirus and Economic Uncertainty
There is no question that all of us who raise funds for animal welfare organizations are in unchartered waters with the coronavirus and the economic uncertainty it is causing. Organizations are juggling countless priorities to make sure their staffs and volunteers are safe and that the animals continue to receive optimal care. And, they are struggling to make decisions around business continuity, including fundraising plans. Events are being cancelled or postponed resulting in a significant loss of revenue.
Better Communication Starts With Research
Market research sounds expensive. But it doesn’t have to be. Hear CEO, Kirk Vercnocke’s interview on Michigan Business Network talk about how better communication can start with research.