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Privacy Notice

This privacy notice discloses the privacy practices for startatonepoint.com. This privacy notice applies solely to information collected by this website. It will notify you of the following:

  1. What personally identifiable information is collected from you through the website, how it is used and with whom it may be shared.
  2. What choices are available to you regarding the use of your data.
  3. The security procedures in place to protect the misuse of your information.
  4. How you can correct any inaccuracies in the information.

Information Collection, Use, and Sharing

We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request, e.g. to ship an order.

Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

Your Access to and Control Over Information

You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:

  •     See what data we have about you, if any.
  •     Change/correct any data we have about you.
  •     Have us delete any data we have about you.
  •     Express any concern you have about our use of your data.

Security

We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for "https" at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

If you feel that we are not abiding by this privacy policy, you should contact us immediately via telephone at 765-644-3959 or info@startatonepoint.com.


Sharing

We partner with another party to provide specific services. When the user signs up for these services, we will share names, or other contact information that is necessary for the third party to provide these services. These parties are not allowed to use personally identifiable information except for the purpose of providing these services.


Links

This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

And the Winner Is . . .

This case study is shared by the U.S. Postal Service. The name of the client is not disclosed, but the details and results of the campaign are. Let’s take a look...

A leading brand offers a snack subscription service that delivers high-quality snacks made of wholesome ingredients to customers’ mailboxes. As with all subscription services, the challenge is keeping customers engaged. The company wanted to win back customers who had let their subscriptions lapse and to test different offers and different marketing channels to see which worked best.

In Phase One of the campaign, the company developed two mailings, each with a different offer. It ran these campaigns both by direct mail and by email.

  • Group 1 received offer A: “50% off the first and second snack box.”
  • Group 2 received offer B: “Two free snacks in the first and second snack box.”

The mailings included custom URLs added to both the direct mail pieces and the emails to track response. The most effective offer would then be used in Phase Two. The results? The direct mail test campaign showed “significantly higher” response rates and renewals compared to the email-only offer.

  • 60% of the customers who received offer A via direct mail resubscribed, compared to 26% who received the same offer by email.
  • 41% of customers who received offer B via direct mail resubscribed compared to 24% who received the same offer by email.

Offer A (the 50% discount offer) outperformed Offer B, the free snack offer. In the case of offer A, direct mail outperformed the email by 230%. In the case of Offer B, direct mail outperformed email by 170%.

Direct mail costs more than email, but the results speak for themselves. Especially with high-value products and those with high lifetime customer value, the investment can pay itself back in spades

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