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Privacy Notice

This privacy notice discloses the privacy practices for startatonepoint.com. This privacy notice applies solely to information collected by this website. It will notify you of the following:

  1. What personally identifiable information is collected from you through the website, how it is used and with whom it may be shared.
  2. What choices are available to you regarding the use of your data.
  3. The security procedures in place to protect the misuse of your information.
  4. How you can correct any inaccuracies in the information.

Information Collection, Use, and Sharing

We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request, e.g. to ship an order.

Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

Your Access to and Control Over Information

You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:

  •     See what data we have about you, if any.
  •     Change/correct any data we have about you.
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  •     Express any concern you have about our use of your data.

Security

We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for "https" at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

If you feel that we are not abiding by this privacy policy, you should contact us immediately via telephone at 765-644-3959 or info@startatonepoint.com.


Sharing

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Links

This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

Marketing Is Hard. But Doing It Right Pays Off.

Let’s face it. Marketing isn’t easy. There are so many things to think about — creative, offer, list, personalization, and more. Are those extra hours of investment worth it?

To find the answer, let’s look at the results of a classic study from The Rochester Institute of Technology (RIT).

Conducted in conjunction with Dr. Frank Romano, professor emeritus of RIT, and one of his students, David Broudy, the study took a deep dive into the impact of varying elements of a campaign on response rates. Elements included name, geographic imagery, and marketing message. This is an older study, but because of its depth and controlled research, it offers rare insights that every marketer should be aware of.

Romano and Broudy conducted a controlled study of 36 mailings in nine categories. Four thousand pieces were sent in each mailing. The team used a mix of direct mail offers to both businesses and consumers. All mailings were professionally designed and produced.

Their search was designed to test the effects of three variables: color versus black-and-white, the addition of simple name personalization, and the integration of more complex data, such as demographics and interests. Variables were measured both in isolation and combination.

Here are the results:

Control mailing: (b/w with no personalization)

Responserate: .46%

Second mailing: (simple name personalization)

Responserate: +44%

Third mailing: (full-color, no personalization)

Responserate: +45%

Fourth mailing: (full color, name personalization)

Responserate +135%

Fifth mailing: (full-color, name personalization + more complex data personalization)

Response rate +500%

One of the first takeaways is how adding color has a similar impact on responserate as name personalization, a lift of 44%. While there is plenty of color inprint marketing these days, this result suggests that not just using color but maximizing its use, such as by using itto enhance psychographic or demographic personalization, can demonstrably increase response.

The second takeaway is that, to maximize impact, color should not be relied upon alone. It is best used in combination with other elements, including personalization.

If you’re thinking about foregoing some of the “extras” in your next mailing campaign, such as the strategic selection and use of color and personalization — don’t! These elements are more than just pretty. They are powerful response-boosting tools.

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