One Point joins Phoenix Innovate Team

Troy, Michigan-based Phoenix Innovate has made an all-asset purchase of One Point of Anderson, Indiana. The leadership and staff of One Point will remain on and are thrilled to integrate the strengths of both companies with a focus toward creating a new standard for effective marketing solutions.

“Our ability to simplify and optimize our clients marketing supply chain activities took a big leap forward today,” said Steve Harney, CEO of One Point. “The addition of strategic marketing, application development and data analytics expertise Phoenix Innovate provides will help our clients achieve a new level of integration, automation and increased ROI. The combination of our innovative solutions and talented team members will continue to create game-changing marketing solutions for our clients.”

Phoenix Innovate, a leader in research driven, data lead custom marketing solutions for clients in the healthcare, non-profit, education and OEM industries recognized an opportunity to add One Point’s marketing channel optimization and execution solutions to benefit its current and future clientele.

“We are excited to couple the strengths of both organizations to create data-driven, tailored marketing solutions, market channel optimization and software applications for our current and future clients,” said Kirk Vercnocke, CEO of Phoenix Innovate. “In the ever-changing world of marketing, optimizing the marketing tactics and channels used by our clients is an important factor in maximizing their ROI. We are excited to combine our innovation focused cultures and talented team members to help clients reap the benefits of our combined service offerings.”

Phoenix Innovate’s commitment to excellence is demonstrated by ISO 9001 and USPS Seamless Acceptance certifications as well as anticipated HITRUST certification in Q1 2022.

About Phoenix Innovate

Founded in 1987, Phoenix Innovate is Detroit’s only marketing firm guaranteeing results. Our research driven, data lead, custom marketing solutions focus on understanding our clients’ audiences and creating results that are transformative and sustainable. Phoenix Innovate’s immersive approach harnesses a powerful combination of research, data, strategy and creative vision that is called Authentic Marketing. For more information visit phoenixinnovate.com.