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Privacy Notice

This privacy notice discloses the privacy practices for startatonepoint.com. This privacy notice applies solely to information collected by this website. It will notify you of the following:

  1. What personally identifiable information is collected from you through the website, how it is used and with whom it may be shared.
  2. What choices are available to you regarding the use of your data.
  3. The security procedures in place to protect the misuse of your information.
  4. How you can correct any inaccuracies in the information.

Information Collection, Use, and Sharing

We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request, e.g. to ship an order.

Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

Your Access to and Control Over Information

You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:

  •     See what data we have about you, if any.
  •     Change/correct any data we have about you.
  •     Have us delete any data we have about you.
  •     Express any concern you have about our use of your data.

Security

We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for "https" at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

If you feel that we are not abiding by this privacy policy, you should contact us immediately via telephone at 765-644-3959 or info@startatonepoint.com.


Sharing

We partner with another party to provide specific services. When the user signs up for these services, we will share names, or other contact information that is necessary for the third party to provide these services. These parties are not allowed to use personally identifiable information except for the purpose of providing these services.


Links

This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

Readability Is Essential To Marketing Results

Printing is a visual industry, but the copy matters, too. If people can't read your messaging easily or if it's difficult to understand, you won't get the results you want. Here are five tips for improving readability and thereby improving your response rates, conversions, and sales, too. 

 

1. Be specific

People are drawn to details. For example, which copy is more likely to draw your eye? 

  • "Save money."
  • "Save hundreds of dollars."
  • "Save an average of $386 per year."

 

It's the last one. "Save $386"really jumps out. Details draw the eye and command attention. Use them!

 

2. Be relevant

People's eyes are drawn to copy that talks about things that matter to them. Let's say you are a bank marketing to a target audience with a high percentage of families with children about to graduate from high school. Sure, you can talk to this audience about how your savings accounts have the highest rates around, but "We offer half-percent higher interest" might not be the messaging that resonates most. "Put the extra earnings from our high-yield savings accounts toward college tuition!" might be a better approach instead. 

 

3. Add images 

Even the most specific, relevant copy can fall on deaf ears without an image to accompany it. For example, you might create a banner ad that says, "Download your free retirement guide," that goes totally unnoticed, even if it's hitting your target audience. Add an image of the cover, however, and suddenly the ad is getting tons of clicks.  

 

4. Use numerals when possible 

When discussing numbers in running text, use numerals instead of spelling them out. For example, which draws your eye more? "Save ten thousand dollars"? Or "Save $10,000"? Numerals make details pop. 

 

5. Avoid using all caps 

For the most part, the human eye has difficulty distinguishing between words and letters in all caps. Avoid using all caps except in rare instances. 

 

Want more ideas for great design and type that make your message stand out?

Give us a call
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