x

Privacy Notice

This privacy notice discloses the privacy practices for startatonepoint.com. This privacy notice applies solely to information collected by this website. It will notify you of the following:

  1. What personally identifiable information is collected from you through the website, how it is used and with whom it may be shared.
  2. What choices are available to you regarding the use of your data.
  3. The security procedures in place to protect the misuse of your information.
  4. How you can correct any inaccuracies in the information.

Information Collection, Use, and Sharing

We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request, e.g. to ship an order.

Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

Your Access to and Control Over Information

You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:

  •     See what data we have about you, if any.
  •     Change/correct any data we have about you.
  •     Have us delete any data we have about you.
  •     Express any concern you have about our use of your data.

Security

We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for "https" at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

If you feel that we are not abiding by this privacy policy, you should contact us immediately via telephone at 765-644-3959 or info@startatonepoint.com.


Sharing

We partner with another party to provide specific services. When the user signs up for these services, we will share names, or other contact information that is necessary for the third party to provide these services. These parties are not allowed to use personally identifiable information except for the purpose of providing these services.


Links

This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

Turn Your Direct Mail Into Your Best Salesperson

Have you ever been in the presence of a great salesperson? Great salespeople are not only friendly and helpful, but after talking with them, you realize that you not only want the product they are selling, but you need it. You didn’t know how much until now! That’s the goal of direct mail — to be that great salesperson that helps your customers discover how much they need your products. Here are three tips for making that happen.

1. Think “Persona,” Not Demographics.

When creating targeted mailings, marketers are increasingly positioning their products to people, not demographics. They do this using personas, or hypothetical profiles of how specific customer groups behave. Take buyers of trail running shoes. Trail runners might have similar personas but very different demographics. They may vary significantly regarding age, gender, marital status, and presence of children in the home, for example, but have similar personality traits and priorities. Similarly, even though hybrid cars and traditional vehicles may have similar styling and price points, the personalities and preferences of the buyers in each category may vary significantly. Their demographics are similar, but their personas are different. By targeting your messaging to personas rather than just demographics, you can make your mailings even more effective.

2. Turn “Want” Into need.

Sometimes we purchase things that we want, but we always buy what we need. When you turn your product into a need rather than a want, you increase your chances of making a sale. To do this, tap into consumer emotions such as fear, status, or protection. Car insurance companies do a great job of this by showing young drivers calling their parents late at night after breaking down on the side of the road. Suddenly, free roadside assistance goes from a want to a need.

3. Create a Sense of Urgency.

Create a compelling call to action and then give people a deadline. Use the outside of the envelope, the body of the letter, or the front of the postcard to create a sense of urgency. This coupon expires after a specific date. Only the first 100 callers get the deal. People want your products, so get them to act now before they forget.

Twitter Twitter Twitter Twitter

related articles

And the Winner Is . . .

We all know how difficult it is to get companies to talk about the results of even the best direct mail campaigns. Often this is because the results are so good that they don’t wan

Read more

Designing Great Trade Show Graphics

The Importance of Well-Designed, High-Quality Trade Show Graphics Cannot be Overstated

Read more

Getting Great Results from Personalized Print

A marketing database to develop an intimate understanding of your customers is one of the most important investments you can make. 

Read more

Get in Touch

We’re Open

  • Mon - Fri: 8:00am - 5:00pm
  • Sat: By Appointment
  • Sun: Closed