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Privacy Notice

This privacy notice discloses the privacy practices for startatonepoint.com. This privacy notice applies solely to information collected by this website. It will notify you of the following:

  1. What personally identifiable information is collected from you through the website, how it is used and with whom it may be shared.
  2. What choices are available to you regarding the use of your data.
  3. The security procedures in place to protect the misuse of your information.
  4. How you can correct any inaccuracies in the information.

Information Collection, Use, and Sharing

We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request, e.g. to ship an order.

Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

Your Access to and Control Over Information

You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:

  •     See what data we have about you, if any.
  •     Change/correct any data we have about you.
  •     Have us delete any data we have about you.
  •     Express any concern you have about our use of your data.

Security

We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for "https" at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

If you feel that we are not abiding by this privacy policy, you should contact us immediately via telephone at 765-644-3959 or info@startatonepoint.com.


Sharing

We partner with another party to provide specific services. When the user signs up for these services, we will share names, or other contact information that is necessary for the third party to provide these services. These parties are not allowed to use personally identifiable information except for the purpose of providing these services.


Links

This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

What Does a Drip Campaign Look Like?

In a drip campaign, marketers use highvalue content to draw potential customers into the sales funnel, then “drip” content through direct mail, email, and other channels over time. For high-value sales, such as financial or medical services, a drip campaign may not start out with the hard sell. It often starts with education about the product category. As contacts are nurtured along, the marketer leads them to the conclusion that, once they are ready to make a purchase, the marketer’s products and services are the best fit for their needs. So what does this look like in action?

Just ask Highmark Health, which wanted to increase enrollments in its Medicare products designed to supplement and extend coverage of Medicare Parts A and B. Highmark started with a direct mail program called “New to Medicare.” The program was not intended to sell Highmark’s services up front, but to help those new to Medicare understand how to enroll simply and efficiently. Call to action on Highmark’s offerings would come later. Because retirees have such a vast array of options when it comes to Medicare plans, Highmark started with distinctive direct mail, including high-quality paper, die-cuts, and hand stamping, to stand out from its competitors.

Each piece included a personalized salutation (“Dear Bob”) and personalized barcodes and response phone numbers for precise tracking. Highmark used this tracking to refine its communications using A/B testing. It tested messaging and offers, mailing formats, and even paper stocks. Then used the information to trigger more effective follow-up pieces. It also asked a lot of questions. Many of its calls to action included requests to fill out a short survey, giving Highmark even more information to personalize its follow-ups. It also continued the education process with additional channels, including email and outbound phone calls. In all, the ongoing campaign averages 10 touches per person. The results? Response rates jumped from 1% to 6% on the first mailing. While the cost per piece is higher, the cost per lead has dropped because the response rates are so high.

This type of campaign isn’t going to work for everybody, but for high-value products and sales with long lead times, it’s spectacular. Do you have the right product to benefit from a drip campaign? Let’s try it! Ed. note: Highmark Health information drawn from the Brand United case study, “Highmark Health’s Personalized Drip Campaign Boosted Response Rates.”

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